Our Logo

The Creative Institute company logo is based on the tangram. Originating in ancient China and popularised in Europe hundreds of years ago, the aim of this dissection puzzle is to form shapes with the seven flat pieces, or tans, without overlapping. At The Creative Institute, we believe everyone is innately creative but that over time we lose the habit of spontaneity. The tangram represents our core values – Trust, Imagine, Unlearn.

History of The Creative Institute

Tracy Aspel, founder of The Creative Institute, attained an Honours Bachelor of Civil Law Degree from UCD before undertaking a Diploma in Business Studies at Smurfit School of Business in 2002. Gaining invaluable experience in the area of business development, Tracy quickly became recognised for her passion and innovation and the pioneering of effective new roles. Embarking on the world of self-employment in 2009, Tracy began delivering original Personal Development and Improvisation programmes to a variety of audiences. Over the last few years, Tracy has kept a watchful eye on the emergence of creativity in business internationally, including the new programmes from the world’s top business schools like MIT, Stanford University and Duke University. With a growing demand for her niche in creative training, establishing The Creative Institute in 2012 was a natural step in Tracy’s path.

More About Tracy

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A qualified Neuro Linguistic Programming (NLP) Master Practitioner, Trainer, Life and Business Coach, public speaking expert and comedy improviser of the award-winning Choke Comedy troupe, Tracy’s unique background bridges that elusive gap between creativity and business. Champion of the non-profit Improv-Eyes® project for Early Education since 2013, Tracy’s ground-breaking research focuses on creativity as a life skill for Primary School teachers and students. A true advocate of creative thinking, Tracy is quickly being recognised as one of Ireland’s leading Creativity Experts.

Recent Clients

Tracy has delivered an extensive range of creative training and team building programmes to Irish organisations from the educational, community and corporate sectors. Her client list includes University of Limerick (UL), Limerick Institute of Technology (LIT), Waterford City Enterprise Board, Limerick City Enterprise Board, People Against Unemployment, Limerick (PAUL) Partnership, Limerick Youth Service, Mind Experts Academy and Symantec. She currently works with St John the Baptist National School and Corpus Christi National School in relation to the Improv-Eyes® project