History of The Creative Institute

Tracy Aspel, founder of The Creative Institute, attained an Honours Bachelor of Civil Law Degree from UCD before undertaking a Diploma in Business Studies at Smurfit School of Business in 2002. Gaining invaluable experience in the area of business development, Tracy quickly became recognised for her passion and innovation and the pioneering of effective new roles. Embarking on the world of self-employment in 2010, Tracy began delivering original Personal Development and Creative Problem-Solving programmes to a variety of audiences. Over the last few years, Tracy has kept a watchful eye on the emergence of creativity in business internationally, including the new programmes from the world’s top business schools like MIT, Stanford University and Duke University. With a growing demand for her niche in creative training, establishing The Creative Institute in 2012 was a natural step in Tracy’s path.

More About Tracy

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A qualified Neuro Linguistic Programming (NLP) Master Practitioner, Trainer, Life and Business Coach, public speaking expert and comedy improviser of the award-winning Choke Comedy troupe, Tracy’s unique background bridges that elusive gap between creativity and business. Champion of the non-profit Improv-Eyes® project for Early Education since 2013, Tracy’s ground-breaking research focuses on creativity as a life skill for Primary School teachers and students. A true advocate of creative thinking, Tracy is quickly being recognised as one of Ireland’s leading Creativity Experts.

Recent Clients

Tracy has worked with many clients across the Corporate sectors from Multinationals like Symantec and Mastercard and BNP Paribas to organisations such as PAUL Partnership and Ballyhoura Development








Órla Mc Govern


Órla Mc Govern is an Arts Professional and Facilitator. She has worked for many years as an award winning storyteller & actor as well a produced playwright, and published author..  Having trained extensively in improvisational theatre in the US and UK, Órla is now a renowned performer and facilitator herself. She continues to deliver workshops for Corporate, Educational and Artistic Clients in Storytelling, Team Building, Improvisation, Creativity and Theatre skills to a diverse array of organisations around the world. Clients include: Linked In, Cúirt Literary Festival,  Bellevue College, Seattle, Finland International Improv Festival, Barcelona Improv Festival, Impro  Bucharest, Romania, Theatre De L’Oignion, Strasbourg,  Galway Actors’ Workshop, Brigit’s Garden Galway, National University of Ireland Galway,  Storytellers of Ireland, Google, Macnas Theatre Company, Galway, The Brainerd Foundation Seattle, Irish Festival, Oulu, Finland, Blue Teapot Theatre Co, Galway, Gotheburg Impro, and Culture Night Galway.


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