The Creative Institute: Where it Started

Tracy Aspel, founder of The Creative Institute, attained an Honours Bachelor of Civil Law Degree from UCD before undertaking a Diploma in Business Studies at Smurfit School of Business.

Embarking on the world of self-employment in 2010, Tracy began delivering original Personal Development and Creative Problem-Solving programmes to a variety of audiences.  She trained as a Master Practitioner in Neuro Linguistic Programming(NLP) and incorporated this into her programmes. With a growing demand for her niche in creative training, establishing The Creative Institute in 2012 was a natural step in Tracy’s path.

More About Tracy

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A qualified Neuro Linguistic Programming (NLP) Master Practitioner, Trainer, Life and Business Coach, public speaking expert and comedy improviser of the award-winning Choke Comedy troupe, Tracy’s unique background bridges that elusive gap between creativity and business. Champion of the non-profit Improv-Eyes® project for Early Education since 2013, Tracy’s ground-breaking research focuses on creativity as a life skill for Primary School teachers and students. A true advocate of creative thinking, Tracy is quickly being recognised as one of Ireland’s leading Creativity Experts.

Recent Clients

Tracy has worked with many clients across the Corporate sectors from Multinationals like Symantec and Mastercard and BNP Paribas to organisations such as PAUL Partnership and Ballyhoura Development



 creative problem solving workshops



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